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Submitted by: Bissessur Nandita
Inbound marketing is the new business strategy that has proven to be very effective and useful in promoting a business. Unlike traditional marketing, also known as outbound marketing, inbound marketing focuses on being noticed by customers. Outbound marketing usually consists of going towards the customers, doing demonstrations or promotion campaigns in order to make customers aware of the company and its services or products.
The methods of inbound marketing are more discreet, less aggressive and less invasive in contrast to those of outbound marketing. There are three strategies generally: The SEO (Search Engine Optimization), the use of appropriate content, and the use of social websites (Facebook, Twitter, Linked In). Generally, if these three elements are used simultaneously, the inbound marketing campaigns are most successful. For example, content for inbound marketing is created to be published on social websites. SEO will then raise the content ranking and make it more accessible on the Web. Finally, the social websites continue to propagate the contents.
For the inbound marketing to have more impact, traders usually use breathtaking graphics and images. Food photos, jewelry photos, sports photos, stationery photos, toys photos or luggage photos must be all really exquisite and of high and professional quality. The trend today is HD (high definition) visuals and graphics. These visuals have for role to communicate with the viewers and potential clients and to give them the necessary information and details about the products. Visuals must be able to reduce the use of texts to provide information as well as catching the eye of potential clients.
The creation of high quality HD product photos usually requires the services of a professional photographer. But with the PackshotCreator digital photo studio, it is not necessary. The PackshotCreator digital photo studio is an innovative concept entirely dedicated to creating product photos. The photos are really stunning and of the best quality. They contain no defects and reflect the professionalism, class and sophistication.
The digital studio photo PackshotCreator is also capable of creating interactive animations of products in the Flash format, which includes product animations in 360 degrees and product animations in 3D. With the PackshotCreator digital workstation, HD product photography discovers a new dimension. For example, product photography in 360 and 3D will appeal not only to the person handling the photo shooting session but also to users and viewers who will see the animated images in 3D or 360 degrees. A very good animated photo in HD will attract the viewers and potential customers attention more successfully than an unanimated visual. This is because 360 animations and 3D animations are the new trends in today’s visual communication and are highly sought by web users.
The use of HD product photos and animations in the contents of inbound marketing campaigns is a strategy that not only can boost the numbers of people visiting the content but can also improve corporate image and can ultimately increase conversion rates. If inbound marketing is a strategy that works well, then the use of high professional quality HD visuals created by PackshotCreator digital photo studio will guarantee the success of the marketing campaign.
About the Author: Working as Copywriter at PackshotCreator, the international provider of interactive product photo solutions including high definition photos, 360 degree animations and 3D animations. For more info, click on:
packshot-creator.com
Source:
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